This is a college.

This is more than a college. It’s a hands-on environment where students come to experience their potential.

Vermont Tech has been educating students since 1866, but there have been considerable changes since it began as an agricultural school. We were asked to clarify what has remained constant and develop a brand strategy & visual identity based on their unique point of view.

Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Apparel Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding & Logo Design by Studiofluid
Branding, Copywriting & Logo Design by Studiofluid
Branding, Copywriting & Website Design by Studiofluid
Branding, Copywriting & Website Design by Studiofluid
Branding & Logo Design by Studiofluid

Vermont Tech has been educating students since 1866, but there have been considerable changes since it began as an agricultural school. We were asked to clarify what has remained constant and develop a brand strategy & visual identity based on their unique point of view.

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Our Role: Brand Strategy, Creative Direction, Logo Design, Signage, Print Collateral, Marketing Collateral.

vtc.edu

Vermont Tech has been educating students since 1866, but there have been considerable changes since it began as an agricultural school. We were asked to clarify what has remained constant and develop a brand strategy & visual identity based on their unique point of view.

show more

As part of a larger advertising & marketing campaign, the agency of record, SWIRE, asked Studiofluid to step in as branding lead. Through a series of interviews, workshops and discussions we helped Vermont Tech identify what it is that they stand for.

Vermont Tech offers 2 and 4 year degrees in areas as diverse as Fire Science, Nursing, and Aviation to Mechanical Engineering, Landscape Architecture and Diesel Power. And while they're a college, what makes them unique is their emphasis on making things happen, not just talking about theory. They exist to help students gain the skills and confidence they need to thrive. To understand their value in the world. To not only see their potential, but to experience it.

We developed a brand strategy & visual identity that embodies VTC‘s unique personality—practical, confident, optimistic and personal. After developing the the creative strategy and visuals, we provided a style guide establishing the new identity. Account direction, copywriting and design collaboration were provided by the incredible folks at SWIRE.

Here is Ben Thompson unveiling Vermont Tech brand transformation in a video presentation.

Our Role: Brand Strategy, Creative Direction, Logo Design, Signage, Print Collateral, Marketing Collateral.

vtc.edu