This is a food truck.

This is the taste of a simpler time, coming to a curb near you.

Philly natives Art and Raynard Beckham had been perfecting their “water ice” since the 1980’s and decided it was finally time to share their favorite summer treat with Los Angeles. Studiofluid helped with strategic branding and the launch of a comprehensive rollout.

Branding and Food Truck Design by Studiofluid, Los Angeles
Branding and Food Truck Design by Studiofluid, Los Angeles
Strategic Branding and Food Truck design by Studiofluid
Branding and Food Truck Design by Studiofluid, Los Angeles
Branding and Website Design by Studiofluid, Los Angeles
Branding & Mobile website by Studiofluid, Los Angeles
Food truck design, logo design and branding by Studiofluid
Branding, Apparel Design, Logo Design by Studiofluid — Tango Mango Italian Ice Co., Los Angeles, CA
Example retail packaging design by Studiofluid
Food truck design, logo design and branding by Studiofluid

“Working with Ben and the Studiofluid team is the best experience any new business could have—they brought our ideas to life with a visual story that will last for years to come. Our customers tell us how the new branding attracted them and how it puts smiles on their faces. Studiofluid is our design partner for life.”

—Art Beckham, Owner, Tango Mango Italian Ice

Philly natives Art and Raynard Beckham had been perfecting their “water ice” since the 1980’s and decided it was finally time to share their favorite summer treat with Los Angeles. Studiofluid helped with strategic branding and the launch of a comprehensive rollout.

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Our Role: Brand Strategy, Logo Design, Vehicle Wrap, Retail Packaging, Signage, Print Collateral, Website Design

tangomangoice.com

Philly natives Art and Raynard Beckham had been perfecting their “water ice” since the 1980’s and decided it was finally time to share their favorite summer treat with Los Angeles. Studiofluid helped with strategic branding and the launch of a comprehensive rollout.

show more

Tango Mango may sell Italian Ice, but we helped them see what they really provide for their customers is childhood nostalgia and the taste of a carefree summer vacation. To capture that spirit, we selected a color palette that is cheerful and warm combined with type & graphics that are playful and retrospective. The logo instantly suggests a delicious treat, while bridging the gap across all ages and languages—an important factor in a city as eclectic and diverse as Los Angeles. We delivered brand strategy and a memorable visual identity that brings smiles at the scale of a truck down to a business card. We extended the design to apparel, website design, media kit, retail packaging and additional collateral.

PS: Here's the link to our popular free food truck wrap template if you're the DIY type. Stop back if you'd like professional help designing it.

Our Role: Brand Strategy, Logo Design, Vehicle Wrap, Retail Packaging, Signage, Print Collateral, Website Design

tangomangoice.com