Recent Projects

Sony Style needed supporting graphics and materials for a nationwide customization campaign. The designer developed the logotype which was used online and across various in-store applications. Project completed while at Sony Design Center.

Sony Vaio Computers wanted to more directly connect with the 18-35 year old female customers demographic, through a line of limited edition laptops. Each image was embedded into the cover by hand, using a dye sublimation process. Ben developed the name “Graphic Splash Edition” and presented several rounds of concepts, of which five went into production of 500 units each. Ultimately the products were so successful that they were featured on NBC's Today Show and quickly sold out. Notably, the computer hardware was one season behind in power and speed, essentially outdated by computing standards, but the units sold at a premium price point to fashion oriented customers.

As Sony Electronics was developed a line of high-end radios suitable for audiophile types, the designer worked simultaneously with the industrial designer to develop a premium packaging suitable for upscale retail locations. The process included shooting a product mock-up in-house for comp purposes, which served as a tool art direct the final photography in Tokyo. In 2006 the radio line was released.

Target asked Sony Design Center for help to redesign their cable packaging, taking into account their primarily female customer base. These visualizations were produced by the designer to support the project lead, and were a key visualization tool to present the idea to the client. Eventually the packaging went into production in 2006, since then Target reports exceptional sales. Project completed while at Sony Design Center.

Sony Electronics needed updated packaging for their S2 sports line, taking inspiration from the upcoming lightweight and minimal product line. The designer developed the concept for the packaging and graphics, created the digital models in 3D software, communicated with Japanese packaging engineers, and oversaw prototype production at a factory in Tokyo. Product planners typically see nothing more 2D illustration before approving production, so the ability to hold and evaluate the package was a great benefit. Although the U.S. client was extremely thrilled with the packaging, the project was eventually shelved because of difficulties with the electronics product itself. Project completed while at Sony Design Center.