A bilingual American entrepreneur living in Japan contacted Studiofluid to handle the most crucial aspect of his business - an interactive website for Japanese students to practice English in a fun and engaging way. Studiofluid handled all aspects of the company branding as well as the design and implementation of a highly interactive website. Studiofluid delivered a content management system (CMS) for the client, blog section capable of posting audio and video files, interactive event calendar, overview tour to highlight site features, payment collection system, and forum to interact with subscribing students.
When the client purchased a reputable, but antiquated seasonings company, they called on Studiofluid to help revitalized the brand identity. After an audit of the current position and target market, Studiofluid worked to develop and identity that would connect with a primarily female audience in their late 20s to mid 40's. The result is an elegant mark that is instantly recognizable at farmers markets and trade shows, and works extremely well on web, print and packaging applications.
“Studiofluid took my company from one lost among competitors, to a unique market position and identity that communicates the quality of our products.” Matt AlleyOwner, Twin Creek Farm Seasonings Co.
Sony Style stores were developing a new nationwide retail service for in-store computer repairs and customer rewards (think Best Buy’s Geek Squad or Apple’s Genius Bar). But they were missing one key element - an appropriate name.
A team of three designers generated dozens of appropriate names, and presented five to the client with conceptual supporting materials demonstrating how the name could be applied. The client selected the “Backstage” proposal, which promises customers access to Sony’s wide offerings in Music, Movies and Electronics. Project completed at Sony LA Design Center.
Sony Style was looking for a point-of-purchase item to customize their DJ style headphones. Given the youthful customer group, the designs presented were spontaneous energetic and somewhat irreverent. Five designs were selected, refined and produced for sale. Project completed while at Sony Design Center.
Logo, business cards and stationery for a Professional Coaching company. The logo and stationery elements are designed to visually represent the process of emerging and becoming strengthened through professional coaching.