Gourmet packaging redesign for Bologna-based Coop Italia supermarkets. With over 1,300 store locations in Italy, and a long-standing tradition of quality products, Coop was looking to update their outdated packaging which had been in use since the mid 1990s. The old packaging was designed by a global branding agency, but was sorely out of date and did not communicate the sophistication or high quality that Coop products are known for.
Coop asked Studiofluid to use the existing structural packaging to work within their budget, and develop the new logo for the line of premium food products. The design will be extended to additional products and is expected to debut in Italy in 2009.
Studiofluid partnered with Supermetabolic to create the look and feel of Los Angeles-based PHS Healthcare Staffing. The site employs a bright color palette and friendly aesthetic, in stark contrast to the drab and sterile feel of competitors, and presents a variety of information on the home page without feeling overwhelming. Studiofluid also developed a unique yet intuitive submenu to deeper level information in an organized manner. Careful attention was given to directing visitors to the signup form, where conversions for sales leads are generated.
Studiofluid partnered with the award winning Industrial Design firm to help redefine their web presence, creating a fresh look, improving navigation and showcasing older projects in a new light.
Studiofluid was approached to develop an infographic for Dr. Daniel Sperling, the leading expert on sustainable transportation and director of the Institute of Transportation Studies at UC Davis. Our work is helping to communicate new approaches to surface transportation with wide audiences and is expected to be included in his forthcoming book Two Billion Cars: Driving Toward Sustainability.
Structural Focus is a Southern California-based engineering firm that handles complex and innovative structural engineering projects. When the client approached Studiofluid, they were looking for a new site to convey their capabilities and professionalism, as well as enable them to connect with new talent to grow their business. Studiofluid developed a unique site structure that addresses the unique needs of both the client or career visitor, and delivered a simple content management system (CMS) to the client so they have total control of the site.