This is a ski boot.

This is an invitation to get outside in boots that fit so well you’ll forget about them.

Garmont knows how to make great ski boots. After all, they’ve been creating them in Italy for over 100 years. But product features or heritage alone is not what customers care about. Our job was to help reveal what Garmont stands for and redesign their web presence.

Branding and Website Design by Studiofluid, Portland OR
Branding and Website Design by Studiofluid, Portland OR
Branding and Website Design by Studiofluid, Portland OR
Branding and Website Design by Studiofluid, Portland OR
Branding and Website Design by Studiofluid, Portland OR
Branding and Website Design by Studiofluid
Branding and Website Design by Studiofluid
Garmont Website design, Portland OR —by Studiofluid
Branding and Website Design by Studiofluid, Portland OR

Garmont knows how to make great ski boots. After all, they’ve been creating them in Italy for over 100 years. But product features or heritage alone is not what customers care about. Our job was to help reveal what Garmont stands for and redesign their web presence.

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Our Role: Brand Strategy, Creative Direction, Copywriting, UX & UI Design, Style Guide.

garmont.com

Garmont knows how to make great ski boots. After all, they’ve been creating them in Italy for over 100 years. But product features or heritage alone is not what customers care about. Our job was to help reveal what Garmont stands for and redesign their web presence.

show more

Garmont North America approached us at a crossroads. In spite of a dedicated customer base for ski products, they also had an outdated website and an unclear brand position.

Precise fitting footwear is just the tangible product they produce. Through customer interviews and our research process, we helped Garmont see they exist to help people get outside and enjoy the backcountry. What they really sell is the experience of dropping into fresh powder in boots that fit so well you'll forget about them.

We designed an updated web experience for buyers to purchase directly from the manufacturer along with standard retail channels, while weaving in the story of fit. Studiofluid led the brand strategy, site architecture, user experience and user interface design. EnderTech made our vision a reality and helped the client streamline their online sales by building a customized Magento e-commerce platform.

Update: Scott Sports aquired Garmont and announced that the two companies will join forces in Portland or Salt Lake City. Their product lineup has shifted and they have taken over maintenance of the site.

Our Role: Brand Strategy, Creative Direction, Copywriting, UX & UI Design, Style Guide.

garmont.com