This is a loaf of bread.

This is bliss disguised as bread.

Crazy Good Bread is a mother & daughter's quest to make the good life a little bit better. They inspire and delight customers in their retail storefront in Santa Barbara, and with shipments of love sent across the country.

Branding, Logo Design and Website Design by Studiofluid — Santa Barbara CA
Crazy Good Bread Co. website design by Studiofluid
Website design by Studiofluid —Crazy Good Bread Co., Santa Barbara CA
Branding and print design by Studiofluid —Santa Barbara, CA
Crazy Good Bread Co. branding by Studiofluid
Branding and collateral design by Studiofluid — Crazy Good Bread Co., Santa Barbara, CA
Branding and packaging design by Studiofluid — Crazy Good Bread Co., Santa Barbara, CA
Branding and packaging design by Studiofluid — Crazy Good Bread Co., Santa Barbara, CA
Branding and packaging design by Studiofluid — Crazy Good Bread Co., Santa Barbara, CA
Branding and packaging design by Studiofluid — Crazy Good Bread Co., Santa Barbara, CA

Crazy Good Bread is a mother & daughter's quest to make the good life a little bit better. They inspire and delight customers in their retail storefront in Santa Barbara, and with shipments of love sent across the country.

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Our Role: Brand Strategy, Creative Direction, Logo Design, Copywriting, Retail Design, Packaging, Print Collateral, Website Design.

crazygoodbread.com

Crazy Good Bread is a mother & daughter's quest to make the good life a little bit better. They inspire and delight customers in their retail storefront in Santa Barbara, and with shipments of love sent across the country.

show more

Studiofluid provided brand strategy from the early phases and helped bring the vision to life. Early in the project, we established that CGB isn't just selling handmade, artisan bread. Sharing Crazy Good Bread with the world is their way of making the good life a little bit better.

We combined the chic of traditional french bakeries with rustic textures, crumbs and witty copywriting punctuated with bursts of cheerful blue. We helped CGB express what they stand for through packaging and collateral all the way to a responsively designed e-commerce shop, email newsletters, vehicle wrap and a designs for a retail space in Santa Barbara's Public Market.

Thanks to Anaïs & Dax for the incredible photography. Thanks to Lucy Kozozian for her help with logo design, packaging & collateral.

Our Role: Brand Strategy, Creative Direction, Logo Design, Copywriting, Retail Design, Packaging, Print Collateral, Website Design.

crazygoodbread.com