After a reorganization, the Pasadena Symphony and POPS asked Studiofluid to help rethink their brand and the way that it is expressed on the web, in print, and in other media. Our goal has been to create an accessible identity—removing the the stigma of a stuffy experience—and position the Pasadena Symphony and POPS as one of the premier musical organizations in Southern California and the greater Los Angeles area.
The new web site serves to attract a wider support base, highlights upcoming events, and serves as a key communication tool for supporters. We've incorporated a robust Content Management System (CMS) so that the Symphony can maintain their own content on the site, side as news, YouTube videos and photos.
Huge thanks to Mikio Osaki and the talented students of the Agency @ Art Center College of Design for your contribution of the ear artwork and your partnership in promoting the Symphony and POPS. More to come as we complete the work!
The Pasadena Wine Festival is being billed as the largest lifestyle event of its kind. Festival goers will enjoy the beautiful atmosphere of the Los Angeles Arborateum, sample wines and gourmet foods from around the globe, and experience lifestyle points of interest such as travel, leisure activities, cooking and entertaining.
Studiofluid developed a visual identity that captures the energy of the festival, and connects with the sophisticated yet fun-loving audience that will attend. Moving forward, we're building a multimedia marketing campaign to solidify event sponsors and attract attendees from Pasadena area as well as all parts of Southern California. Our advertisements for the festival have run in Pasadena Magazine and Los Angeles Magazine among others, and we've worked with sponsors such as Coffee Bean, Whole Foods, Rusnak Mercedes-Benz and KPCC to provide valuable brand exposure and make this event a success. The web site integrates with Paypal to accept credit cards and process ticket sales online. Using a sign up form, we've tied in the client's Constant Contact database to send out email newsletters to interested visitors.
Make sure you mark October 3rd & 4th on your calendar and reserve your tickets today! All ticket sales from the Pasadena Wine Festival will benefit the Pasadena Symphony Association in support of the cultural arts.
Open Hand Remodeling handles all types of residential remodeling projects in the greater Los Angeles area, with an emphasis on quality work and giving back financially to the community. Studiofluid partnered with Open Hand to develop a logo and branding that reflects their unique position, while distancing from the multitude of less-than-reputable competitors in the the construction industry.
The Open Hand web site showcases their beautiful craftsmanship and project capabilities in an elegant photo gallery, and visitors are directed toward a contact form to set up an appointment free estimate. Studiofluid extended the branding to signage, company shirts, business cards, letterhead and envelopes, and sales presentation materials. What's next? Developing software to streamline the job quoting process.
When Appareo Systems asked Studiofluid to help refresh their web presence, we developed an interactive banner that showcases their capabilities and directs visitors to specific areas of their site. Studiofluid helped the Appareo refine their messaging and handled all aspects of creative direction and technical implementation.
Our custom solution allows the client to update a simple text file, giving them complete control of the imagery and content. The beauty of our work is that our client does not need to know any Flash or have any technical expertise, yet through an XML file they can control the images, text, timing, links and more, for a completely customizable home page banner.
Our final version can be seen in context over on the Appareo Systems home page, as well as by itself here on our server.
One of the largest retailers in the United States approached Studiofluid to overhaul their private label line of personal care products, with the goal of positioning their house brand on par with leading national brands. Our challenge was to develop a solution that adapts to unify a wide variety of existing packaging structures, while taking into account the vast differences in between product categories. The solution appeals to the primarily female and price conscious customer, while remaining accessible to a wider audience as well. Research and Development project completed in 2009. Due to non-disclosure agreement, the brand name, client information and key details have been withheld.