Being billed as the largest lifestyle event of its kind, the Pasadena Wine Festival will be a feast for the senses. Hosted at the Los Angeles Arborateum, festival goers will sample wines and gourmet foods from around the globe as they experience fun lifestyle points of interest such as travel, leisure activities and cooking and entertaining.
Studiofluid developed an identity that captures the energy of the festival, and connects with the sophisticated yet fun-loving audience that will attend. Moving forward, we're building a multimedia marketing campaign to solidify event sponsors and attract attendees from Pasadena area as well as all parts of Southern California. More results will be posted as they're completed.
Make sure you mark October 3rd & 4th on your calendar… All ticket sales from the Pasadena Wine Festival will benefit the Orchestras of Pasadena in support of the cultural arts.
Open Hand Remodeling handles all types of residential remodeling projects in the greater Los Angeles area, with an emphasis on quality work and giving back financially to the community. Studiofluid partnered with Open Hand to develop a logo and branding that reflects their unique position, while distancing from the multitude of less-than-reputable competitors in the the construction industry.
The Open Hand web site showcases their beautiful craftsmanship and project capabilities in an elegant photo gallery, and visitors are directed toward a contact form to set up an appointment free estimate. Studiofluid extended the branding to signage, company shirts, business cards, letterhead and envelopes, and sales presentation materials. What's next? Developing software to streamline the job quoting process.
Gourmet packaging redesign for Bologna-based Coop Italia supermarkets. With over 1,300 store locations in Italy, and a long-standing tradition of quality products, Coop was looking to update their outdated packaging which had been in use since the mid 1990s. The old packaging was designed by a global branding agency, but was sorely out of date and did not communicate the sophistication or high quality that Coop products are known for.
Coop asked Studiofluid to use the existing structural packaging to work within their budget, and develop the new logo for the line of premium food products. The design will be extended to additional products and is expected to debut in Italy in 2009.
Studiofluid partnered with Supermetabolic to create the look and feel of Los Angeles-based PHS Healthcare Staffing. The site employs a bright color palette and friendly aesthetic, in stark contrast to the drab and sterile feel of competitors, and presents a variety of information on the home page without feeling overwhelming. Studiofluid also developed a unique yet intuitive submenu to deeper level information in an organized manner. Careful attention was given to directing visitors to the signup form, where conversions for sales leads are generated.
Studiofluid partnered with the award winning Industrial Design firm to help redefine their web presence, creating a fresh look, improving navigation and showcasing older projects in a new light.