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Sony HomeShare
Strategy and brand development for a Sony sub-brand.
Client:
Sony Design Center,
Santa Monica, CA
File Under:
Project Notes
Sony Electronics asked Studiofluid to develop the logotype and identity for HomeShare, an elegant product from Sony that integrates electronics seamlessly into the home.
As a sub-brand, Studiofluid recommended a typography based solution, to create a unique identity without diluting the strength of the Sony brand. The type is friendly and confident, while the horizontal crossbar extends to reinforce the room-to-room connectivity of the products. We provided brand strategy, color palette recommendations and guidelines for how to extend the branding.
