Private Label Packaging

Project Notes

Studiofluid was asked to overhaul their private label line of personal care products with the goal of positioning their house brand on par with leading national brands. Our challenge was to develop a solution that unifies a wide variety of existing packaging structures, while taking into account the vast differences in between product categories. The solution appeals to the primarily female and price conscious customer, while remaining accessible to a wider audience as well. Due to non-disclosure agreement, the brand name, client information and key details have been withheld.