After a reorganization, the Pasadena Symphony and POPS asked Studiofluid to help rethink their brand and the way that it is expressed on the web, in print, and in other media. Our goal has been to create an accessible identity—removing the the stigma of a stuffy experience—and position the Pasadena Symphony and POPS as one of the premier musical organizations in Southern California and the greater Los Angeles area.

The new web site serves to attract a wider support base, highlights upcoming events, and serves as a key communication tool for supporters. We've incorporated a robust Content Management System (CMS) so that the Symphony can maintain their own content on the site, side as news, YouTube videos and photos.

Huge thanks to Mikio Osaki and the talented students of the Agency @ Art Center College of Design for your contribution of the ear artwork and your partnership in promoting the Symphony and POPS. More to come as we complete the work!

The Pasadena Wine Festival is being billed as the largest lifestyle event of its kind. Festival goers will enjoy the beautiful atmosphere of the Los Angeles Arborateum, sample wines and gourmet foods from around the globe, and experience lifestyle points of interest such as travel, leisure activities, cooking and entertaining.

Studiofluid developed a visual identity that captures the energy of the festival, and connects with the sophisticated yet fun-loving audience that will attend. Moving forward, we're building a multimedia marketing campaign to solidify event sponsors and attract attendees from Pasadena area as well as all parts of Southern California. Our advertisements for the festival have run in Pasadena Magazine and Los Angeles Magazine among others, and we've worked with sponsors such as Coffee Bean, Whole Foods, Rusnak Mercedes-Benz and KPCC to provide valuable brand exposure and make this event a success. The web site integrates with Paypal to accept credit cards and process ticket sales online. Using a sign up form, we've tied in the client's Constant Contact database to send out email newsletters to interested visitors.

Make sure you mark October 3rd & 4th on your calendar and reserve your tickets today! All ticket sales from the Pasadena Wine Festival will benefit the Pasadena Symphony Association in support of the cultural arts.

A book designed to spark the curiosity of selected surgeons in Bausch & Lomb's forthcoming line of Vitreo-Retinal Surgery equipment.

Studiofluid partnered with Metaphase to help illuminate, simplify and condense years of research and product development. In the the end, the beautifully bound 13x11" hardcover was presented to LG's board of directors, and was the key presentation tool for directing the future of their mobile handset category.

Studiofluid desiged an elegant piece that captures the sophistication and intrigue of what Black Ribbon actually does: print the highest quality music with the an emphasis on customer service. The packets were handed out or mailed to industry insiders—discerning musicians, composers, and music preparers—and worked to generate immediate buzz and awareness of the new company.

Bench International provides staffing services for companies needing to fill executive positions with salaries typically over 200k. Studiofluid handled concept, copy writing and production to help them stand out in a sea of corporate literature. Shown here are three unique concepts that position Bench as a fresh thinking and trustworthy business partner.

When a music publishing company realized the demand for their printing services were quickly outgrowing the parent company, they called on Studiofluid to provide strategic consulting and design for the new direction. Studiofluid advised in the formation of a new company, performed and industry audit, and recommended the name 'Black Ribbon,' for the new business. Inspired by a whole note, the aesthetic of a ribbon and Celtic knots, Studiofluid handled all aspects of logo development, implementation guidelines, and stationery application.

Logo, business cards and stationery for a Professional Coaching company. The logo and stationery elements are designed to visually represent the process of emerging and becoming strengthened through professional coaching.

Sony Style needed supporting graphics and materials for a nationwide customization campaign. The designer developed the logotype which was used online and across various in-store applications. Project completed while at Sony Design Center.

As Sony Electronics was developed a line of high-end radios suitable for audiophile types, the designer worked simultaneously with the industrial designer to develop a premium packaging suitable for upscale retail locations. The process included shooting a product mock-up in-house for comp purposes, which served as a tool art direct the final photography in Tokyo. In 2006 the radio line was released.