After a reorganization, the Pasadena Symphony and POPS asked Studiofluid to help rethink their brand and the way that it is expressed on the web, in print, and in other media. Our goal has been to create an accessible identity—removing the the stigma of a stuffy experience—and position the Pasadena Symphony and POPS as one of the premier musical organizations in Southern California and the greater Los Angeles area.

The new web site serves to attract a wider support base, highlights upcoming events, and serves as a key communication tool for supporters. We've incorporated a robust Content Management System (CMS) so that the Symphony can maintain their own content on the site, side as news, YouTube videos and photos.

Huge thanks to Mikio Osaki and the talented students of the Agency @ Art Center College of Design for your contribution of the ear artwork and your partnership in promoting the Symphony and POPS. More to come as we complete the work!

The Pasadena Wine Festival is being billed as the largest lifestyle event of its kind. Festival goers will enjoy the beautiful atmosphere of the Los Angeles Arborateum, sample wines and gourmet foods from around the globe, and experience lifestyle points of interest such as travel, leisure activities, cooking and entertaining.

Studiofluid developed a visual identity that captures the energy of the festival, and connects with the sophisticated yet fun-loving audience that will attend. Moving forward, we're building a multimedia marketing campaign to solidify event sponsors and attract attendees from Pasadena area as well as all parts of Southern California. Our advertisements for the festival have run in Pasadena Magazine and Los Angeles Magazine among others, and we've worked with sponsors such as Coffee Bean, Whole Foods, Rusnak Mercedes-Benz and KPCC to provide valuable brand exposure and make this event a success. The web site integrates with Paypal to accept credit cards and process ticket sales online. Using a sign up form, we've tied in the client's Constant Contact database to send out email newsletters to interested visitors.

Make sure you mark October 3rd & 4th on your calendar and reserve your tickets today! All ticket sales from the Pasadena Wine Festival will benefit the Pasadena Symphony Association in support of the cultural arts.

Open Hand Remodeling handles all types of residential remodeling projects in the greater Los Angeles area, with an emphasis on quality work and giving back financially to the community. Studiofluid partnered with Open Hand to develop a logo and branding that reflects their unique position, while distancing from the multitude of less-than-reputable competitors in the the construction industry.

The Open Hand web site showcases their beautiful craftsmanship and project capabilities in an elegant photo gallery, and visitors are directed toward a contact form to set up an appointment free estimate. Studiofluid extended the branding to signage, company shirts, business cards, letterhead and envelopes, and sales presentation materials. What's next? Developing software to streamline the job quoting process.

One of the largest retailers in the United States approached Studiofluid to overhaul their private label line of personal care products, with the goal of positioning their house brand on par with leading national brands. Our challenge was to develop a solution that adapts to unify a wide variety of existing packaging structures, while taking into account the vast differences in between product categories. The solution appeals to the primarily female and price conscious customer, while remaining accessible to a wider audience as well. Research and Development project completed in 2009. Due to non-disclosure agreement, the brand name, client information and key details have been withheld.

Gourmet packaging redesign for Bologna-based Coop Italia supermarkets. With over 1,300 store locations in Italy, and a long-standing tradition of quality products, Coop was looking to update their outdated packaging which had been in use since the mid 1990s. The old packaging was designed by a global branding agency, but was sorely out of date and did not communicate the sophistication or high quality that Coop products are known for.

Coop asked Studiofluid to use the existing structural packaging to work within their budget, and develop the new logo for the line of premium food products. The design will be extended to additional products and is expected to debut in Italy in 2009.

Studiofluid has designed logos and developed brand identities for clients in industries including: Architecture & Engineering, Business Services, Consumer Products, Fashion & Entertainment, Food & Beverage, Health & Wellness, Nonprofit & Education.

Sony Electronics asked Studiofluid to develop the logotype and identity for HomeShare, a division that integrates electronics seamlessly into the home. As a sub-brand, Studiofluid recommended a typography based solution, to create a unique identity without diluting the strength of the Sony brand. The type is friendly and confident, while the horizontal crossbar extends to reinforce the room-to-room connectivity of the products.

Fred Selden is a Grammy nominated musician with recording experience spanning three decades. With his new site he is now able to conduct cost-efficient collaboration sessions from anywhere in the world.

When a music publishing company realized the demand for their printing services were quickly outgrowing the parent company, they called on Studiofluid to provide strategic consulting and design for the new direction. Studiofluid advised in the formation of a new company, performed and industry audit, and recommended the name 'Black Ribbon,' for the new business. Inspired by a whole note, the aesthetic of a ribbon and Celtic knots, Studiofluid handled all aspects of logo development, implementation guidelines, and stationery application.

A bilingual American entrepreneur living in Japan contacted Studiofluid to handle the most crucial aspect of his business - an interactive website for Japanese students to practice English in a fun and engaging way. Studiofluid handled all aspects of the company branding as well as the design and implementation of a highly interactive website. Studiofluid delivered a content management system (CMS) for the client, blog section capable of posting audio and video files, interactive event calendar, overview tour to highlight site features, payment collection system, and forum to interact with subscribing students.