This month we’re working on an educational site for the Smithsonian Environmental Research Center (SERC) called “Shout.” The Shout program is a joint venture between Smithsonian Institution, Microsoft Partners in Learning and TakingITGlobal.
I spent Friday attending the GoGreen expo at the Los Angeles Convention Center; meeting people, checking out the scene and generally observing how people are branding and marketing their “green” businesses. As expected, the display booths ran the gamut from those pursuing meaningful contributions, to the occasional “greenwashing”, to those you might find at any craft show across the country.
Yesterday, in conjunction with the Detriot Auto Show, NPR aired an interview with Daniel Sperling and regarding his book Two Billion Cars. He discusses the global impacts of our cars, and what is on the horizon for sustainable transportation.
If you’re sick of the trendy eco-movement, (i.e. supposed eco-sensibility of useless products), be encouraged that we’re in the ’spike’ which will be followed by by a ‘dip’ and then solid acceptance over time.
(Thanks, Alissa).
