Studiofluid’s branding and design work for Tango Mango is featured in the book, FIRE IT UP: Building Restaurant Brands that Blaze.

If you are a restaurant owner or promoter, this book is for you. It spells out the 10 indelible rules of restaurant branding, gives marketing advice, presents ideas for a social media strategy, and includes branding checklists and case studies of restaurants that are doing it right.

Our work for Tango Mango is featured as a case study for how to create a restaurant brand that catches fire. Here’s a clue: Your brand is not your logo. Want to know more? Here’s the link to order your copy.

The book is authored by Joseph Szala, the creative director of Vigor Branding, an agency in Atlanta, Georgia.

Some of the branding agencies with featured projects include:

Avroko, New York City, NY
Bernstein-Rein, Kansas City, MO
Brains on Fire, Greenville, SC
Helms Workshop, Austin, TX
Knoed, Chicago, IL
Mucca Design, New York City, NY
Pentagram, New York, NY
Seamless Creative, Astoria, NY
Stir, Kansas City, MO
Studiofluid, Los Angeles, CA
Tad Carpenter, Kansas City, MO
Push, Orlando, FL
Vigor, Atlanta, GA

Big thanks to everyone that contributed to the project and to Joseph Szala for publishing together such an informative and timely book. Now let’s get to work making the world a tastier place!

Yes, it’s official! We’ve received word that the logo we created for the Pasadena Wine Festival will be included in LogoLounge 6: 2,000 International Identities by Leading Designers.

While our primary focus is to create breakthrough branding work that serves our client’s business objectives, it feels good to have our work recognized for excellence by the wider design community. You can check out the rest of brand identity that we created for the Pasadena Wine Festival in the project area.

Congratulations to everyone else who was selected, and thanks to the folks at LogoLounge for the great books you produce. We’re looking forward to getting our hands on a copy.

The folks at LogoLounge have selected our work for inclusion in their prestigious Master Library Collection…

We’re both honored and stoked to say the least. The award and recognition is for our logo & brand identity for Half Badger Records.

The email said:

“Your work has been selected for inclusion in a remarkable new LogoLounge project, ‘Animals and Mythology’, in the new Master Library series…”

the messsage continued… “What is the Master Library series? Like our existing (and continuing) LogoLounge book series, the new Master Library books will bring you exemplary logo design work from creatives around the world. Our first book in the series, Initials and Crests, is at the publisher as we write and promises to be a new best selling series from Rockport in the model of LogoLounge.

Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category, to wit:

Initials and Crests
Animals and Mythology
Typography
People
Shapes and Symbols
Nature and Food
Arts and Culture

We hope to include your work in the the Master Library series, Animals and Mythology.”

The Master Collection will be published by Rockport and should be released in July 2010. Amazon already has it available for pre-order.

When it came time to speak about the brand strategy and our results, I had the floor for a few minutes to articulate our process and share about our new branding results. I’d like to think that I shared a few insightful words, but what made it into the final piece?

I’m credited with saying “really cool.”

Probably did, too.