Friends Topics

I'd like to welcome Clara and Katarina, the Design in Transit duo, to Los Angeles, California and the US of A.

These two adventurous ladies are here from Germany, taking a tour of the west coast and hoping to gain graphic design experience in the process. About a month ago, they emailed from Germany to set up a time to come by and get a tour of Studiofluid on their arrival in L.A.

So far we've collaborated on an advertising campaign, shared a few meals together, and I've pointed some cool design highlights to check out in Los Angeles. Next week I think we're going together to check out the Echo Park Time Travel Mart for some packaging and general design awesomeness inspiration.

I've also introduced the DIT ladies to a few other design firms in the area that might be interesting for them to visit. If you're in Los Angeles, San Francisco or maybe even Portland and you want to collaborate with Design in Transit, they'd love to hear from you. To invite them out for some good American beer or just say hello, you can get in touch at: designintransit @ hotmail dot de — and tell them Studiofluid sent ya.

POSTED ON Monday, October 12, 2009
FILE UNDER: Community, Design, Friends, Ideas, News & Notable

The Pasadena Wine Festival is less than 2 weeks away, and since Studiofluid handled the event branding and web design, we've got a special treat for you…
We're giving away:

Good for Saturday and/or Sunday October 3 & 4, 2009. The event will be at the beautiful L.A. County Arboretum, from 4:30-10p both days. These passes are going for $170, so here's your chance for the hookup!

Post to twitter starting with "I want #pasadenawinefest tix"… followed with your best reason. The winner will be selected (based on creativity) and announced on the morning of Monday 9/28. We'll be in touch to for mailing address, comp passes will go out via priority mail the same day.

Good luck!

POSTED ON Monday, September 21, 2009
FILE UNDER: Community, Friends, News & Notable, Projects

This week the Pasadena Star-News ran a story on the Pasadena Symphony and POPS and how they're overhauling their brand strategy and visual identity. Studiofluid has been right in the middle of that process for the last couple months—partnering with the Symphony to design their new logo, season booklet, stationery and new web site—so I joined them for the interview and small photo shoot.

When it came time to speak about the brand strategy and our results, I had the floor for a few minutes to articulate our process and share about our new branding results. And what made it into the final piece?

Probably did, too.

POSTED ON Friday, September 18, 2009
FILE UNDER: Community, Friends, Projects, Recognition, Studiofluid

Today our DDC poster arrived, packed in a handsome, sturdy tube complete with a shipping label crafted with care.

The 24x39" poster is crammed with over 1000 logos / experiments / and inside jokes created by master craftsman Aaron Draplin. The extra effort oozes from this one, complete with two additional pages for navigation and explanation, and some other goodies thrown in to boot.

Don't go buying one of these unless you're prepared for the inexplicable pull that will have you cross-referencing the location key and liner notes, hovering over this poster for the better part of your day.

POSTED ON Wednesday, June 24, 2009
FILE UNDER: Design, Friends

I was recently contacted by Sabrina Vega to be a part of her online / book project. The image above is my postcard submission to her project, which is this:

“A couple of years ago in 2006 , right after I graduated from Texas State University, I had the idea to collect my name, Sabrina in every shape and form I could think of…”

Working on my submission was a rewarding experience—in particular getting my hands dirty with a soft pencil to fill in the background.

I was honored to be included among some high profile contributors such as Milton Glaser, Stafan Sagmeister, and Gary Baseman. I think my favorite is done by Kim Robertson, who created an anagram our of Sabrina's first and last names, turning it into "A Bar in Vegas."

Thanks Sabrina, and good luck with your book!

POSTED ON Thursday, June 18, 2009
FILE UNDER: Community, Design, Friends, Ideas, News & Notable, Projects