Can’t say too much now. We’re working with a great client on a website that launches next month in conjunction with the grand opening of their first retail store. We got to collaborate with Turner Duckworth who did an incredible job with the initial branding.

You’ll be seeing more as our client expands to multiple locations and plans to franchise. For the moment, a few sneak-peek images of their retail space will have to suffice:

Barn pulleys become lighting fixtures.

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I made it back from Outdoor Retailer in one piece (barely, as you can see from the photo). Stuart, Bobby, Jeanie and Tom were holding down the fort while I was out like a kid in a candy store among the latest gear offerings.

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One of our designers just turned us all on to Eat Street.

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It’s no secret that food trucks are surging in popularity here in Los Angeles as well as other cities like Portland and New York. They’re fun, and the quality of the food can be impressive.

Since completing the branding and design of the Tango Mango Truck, we’ve had a number of people ask about the process of wrapping a food truck and now we’re sharing what we learned.

Keep reading if you’d like to download the free template at the end of the post…

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A few years back, Goodwill of Southern California rolled out a Halloween campaign to help boost seasonal sales. The campaign features of cast spooky characters, all developed in the same visual language as the tightly cropped face of the original Goodwill logo (in the lower right corner).

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This weekend we took a Studiofluid outing to hear the Pasadena POPS at their new venue at the lawn at the Rose Bowl. Stuart and I brought our families—we enjoyed the pleasant summer evening of conversation, wine and “All That Jazz” as performed by the POPS.

We get an incredible sense of satisfaction seeing our clients thrive, knowing that we’ve in-part contributed to their success. It was fun to see the logo we designed projected onto the vibrantly lit performance stage, and to see all of the printed materials we designed serving their function.

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On Saturday, I spent the better part of the day at Cal State L.A. reviewing portfolios in rapid-fire succession. Students from all over Southern California and beyond gathered to present their work and get feedback on their work from design professionals.

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We’d like to welcome Clara and Katarina, the Design in Transit duo, to Los Angeles, California and the US of A.

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The design work we’ve been doing for the Pasadena Symphony is starting to pop up throughout Los Angeles.

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The Pasadena Wine Festival is less than 2 weeks away, and since Studiofluid handled the event branding and web design, we’ve got a special treat for you…

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