Do Your Homework: Competitive Analysis
Feb 13, 2009
When launching a new product or service, there is a strong temptation to just jump in and arrive at branding decisions based on your assumptions. But what if your assumptions are wrong?
Thoughts from the GoGreen Expo
Jan 26, 2009
I spent Friday attending the GoGreen expo at the Los Angeles Convention Center; meeting people, checking out the scene and generally observing how people are branding and marketing their “green” businesses. As expected, the display booths ran the gamut from those pursuing meaningful contributions, to the occasional “greenwashing”, to those you might find at any craft show across the country.
Getting Connected
Nov 10, 2008
Scott Ginsberg shares a solid list of 50 networking ideas that are neither intimidating nor cheezy. (Annoying but free subscription signup, though).
Site Launched
Jan 01, 2008
We’re excited to announce the launch of the new Studiofluid site. Have a look around, and let us know what you think.