The Pasadena Wine Festival is being billed as the largest lifestyle event of its kind. Festival goers will enjoy the beautiful atmosphere of the Los Angeles Arborateum, sample wines and gourmet foods from around the globe, and experience lifestyle points of interest such as travel, leisure activities, cooking and entertaining.

Studiofluid developed a visual identity that captures the energy of the festival, and connects with the sophisticated yet fun-loving audience that will attend. Moving forward, we're building a multimedia marketing campaign to solidify event sponsors and attract attendees from Pasadena area as well as all parts of Southern California. Our advertisements for the festival have run in Pasadena Magazine and Los Angeles Magazine among others, and we've worked with sponsors such as Coffee Bean, Whole Foods, Rusnak Mercedes-Benz and KPCC to provide valuable brand exposure and make this event a success. The web site integrates with Paypal to accept credit cards and process ticket sales online. Using a sign up form, we've tied in the client's Constant Contact database to send out email newsletters to interested visitors.

Make sure you mark October 3rd & 4th on your calendar and reserve your tickets today! All ticket sales from the Pasadena Wine Festival will benefit the Pasadena Symphony Association in support of the cultural arts.

Gourmet packaging redesign for Bologna-based Coop Italia supermarkets. With over 1,300 store locations in Italy, and a long-standing tradition of quality products, Coop was looking to update their outdated packaging which had been in use since the mid 1990s. The old packaging was designed by a global branding agency, but was sorely out of date and did not communicate the sophistication or high quality that Coop products are known for.

Coop asked Studiofluid to use the existing structural packaging to work within their budget, and develop the new logo for the line of premium food products. The design will be extended to additional products and is expected to debut in Italy in 2009.

When the client purchased a reputable, but antiquated seasonings company, they called on Studiofluid to help revitalized the brand identity. After an audit of the current position and target market, Studiofluid worked to develop and identity that would connect with a primarily female audience in their late 20s to mid 40's. The result is an elegant mark that is instantly recognizable at farmers markets and trade shows, and works extremely well on web, print and packaging applications.

“Studiofluid took my company from one lost among competitors, to a unique market position and identity that communicates the quality of our products.” Matt AlleyOwner, Twin Creek Farm Seasonings Co.