Studiofluid partnered with the award winning Industrial Design firm to help redefine their web presence, creating a fresh look, improving navigation and showcasing older projects in a new light.

Studiofluid partnered with Metaphase to help illuminate, simplify and condense years of research and product development. In the the end, the beautifully bound 13x11" hardcover was presented to LG's board of directors, and was the key presentation tool for directing the future of their mobile handset category.

Sony Electronics asked Studiofluid to develop the logotype and identity for HomeShare, a division that integrates electronics seamlessly into the home. As a sub-brand, Studiofluid recommended a typography based solution, to create a unique identity without diluting the strength of the Sony brand. The type is friendly and confident, while the horizontal crossbar extends to reinforce the room-to-room connectivity of the products.

Sony Style stores were developing a new nationwide retail service for in-store computer repairs and customer rewards (think Best Buy’s Geek Squad or Apple’s Genius Bar). But they were missing one key element - an appropriate name.

A team of three designers generated dozens of appropriate names, and presented five to the client with conceptual supporting materials demonstrating how the name could be applied. The client selected the “Backstage” proposal, which promises customers access to Sony’s wide offerings in Music, Movies and Electronics. Project completed at Sony LA Design Center.

Sony Style was looking for a point-of-purchase item to customize their DJ style headphones. Given the youthful customer group, the designs presented were spontaneous energetic and somewhat irreverent. Five designs were selected, refined and produced for sale. Project completed while at Sony Design Center.

Sony Style needed supporting graphics and materials for a nationwide customization campaign. The designer developed the logotype which was used online and across various in-store applications. Project completed while at Sony Design Center.

Sony Vaio Computers wanted to more directly connect with the 18-35 year old female customers demographic, through a line of limited edition laptops. Each image was embedded into the cover by hand, using a dye sublimation process. Ben developed the name “Graphic Splash Edition” and presented several rounds of concepts, of which five went into production of 500 units each. Ultimately the products were so successful that they were featured on NBC's Today Show and quickly sold out. Notably, the computer hardware was one season behind in power and speed, essentially outdated by computing standards, but the units sold at a premium price point to fashion oriented customers.

As Sony Electronics was developed a line of high-end radios suitable for audiophile types, the designer worked simultaneously with the industrial designer to develop a premium packaging suitable for upscale retail locations. The process included shooting a product mock-up in-house for comp purposes, which served as a tool art direct the final photography in Tokyo. In 2006 the radio line was released.

Target asked Sony Design Center for help to redesign their cable packaging, taking into account their primarily female customer base. These visualizations were produced by the designer to support the project lead, and were a key visualization tool to present the idea to the client. Eventually the packaging went into production in 2006, since then Target reports exceptional sales. Project completed while at Sony Design Center.

Sony Electronics needed updated packaging for their S2 sports line, taking inspiration from the upcoming lightweight and minimal product line. The designer developed the concept for the packaging and graphics, created the digital models in 3D software, communicated with Japanese packaging engineers, and oversaw prototype production at a factory in Tokyo. Product planners typically see nothing more 2D illustration before approving production, so the ability to hold and evaluate the package was a great benefit. Although the U.S. client was extremely thrilled with the packaging, the project was eventually shelved because of difficulties with the electronics product itself. Project completed while at Sony Design Center.