Smithsonian Shout Website

Educational Website for the Smithsonian and Microsoft

This month we’re working on an educational site for the Smithsonian Environmental Research Center (SERC) called “Shout.” The Shout program is a joint venture between Smithsonian Institution, Microsoft Partners in Learning and TakingITGlobal.

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That’s A Wrap!

Food Truck Wrap Template by Studiofluid

It’s no secret that food trucks are surging in popularity here in Los Angeles as well as other cities like Portland and New York. They’re fun, and the quality of the food can be impressive.

Since completing the branding and design of the Tango Mango Truck, we’ve had a number of people ask about the process of wrapping a food truck and now we’re sharing what we learned.

Keep reading if you’d like to download the free template at the end of the post…

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Should Your Logo Wear a Costume?

Illustrated faces of spooky characters from the Goodwill Logo

A few years back, Goodwill of Southern California rolled out a Halloween campaign to help boost seasonal sales. The campaign features of cast spooky characters, all developed in the same visual language as the tightly cropped face of the original Goodwill logo (in the lower right corner).

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Branding for an Online Retailer

Brand design for an IR 500 e-commerce company

Our current project is still very much under wraps…

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Studiofluid Work Selected for LogoLounge

Studiofluid logo design receives international recognition

Yes, it’s official! We’ve received word that the logo we created for the Pasadena Wine Festival will be included in LogoLounge 6: 2,000 International Identities by Leading Designers.

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Tango Mango Truck Hits the Streets

Food Truck Branding and Logo Design by Studiofluid

If you haven’t noticed, gourmet food tucks are somewhat of a craze here in Los Angeles. And the Tango Mango Italian Ice Truck that we designed rolled out this weekend, so we got to go sample flavors and check out the action on Hillhurst Ave in Los Feliz.

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Flash!

Getting portraits taken at the Studiofluid Office

Today we threw all client work to the side, in favor of sitting in front of a lens and staring at bright flashes of light.

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An Evening at the Rose Bowl

Logo design by Studiofluid

This weekend we took a Studiofluid outing to hear the Pasadena POPS at their new venue at the lawn at the Rose Bowl. Stuart and I brought our families—we enjoyed the pleasant summer evening of conversation, wine and “All That Jazz” as performed by the POPS.

We get an incredible sense of satisfaction seeing our clients thrive, knowing that we’ve in-part contributed to their success. It was fun to see the logo we designed projected onto the vibrantly lit performance stage, and to see all of the printed materials we designed serving their function.

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Cal State L.A. / AIGA Portfolio Review

On Saturday, I spent the better part of the day at Cal State L.A. reviewing portfolios in rapid-fire succession. Students from all over Southern California and beyond gathered to present their work and get feedback on their work from design professionals.

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Musical Circus Coloring Page

Coloring Page for Pasadena Symphony design by Studiofluid
Every once in a while, we get to work on something that is simple and ridiculously fun. Well, this one certainly qualifies.

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