“really cool”

This week the Pasadena Star-News ran a story on the Pasadena Symphony and POPS and how they’re overhauling their brand strategy and visual identity…

Studiofluid has been right in the middle of that process for the last couple months—partnering with the Symphony to design their new logo, season booklet, stationery and new website—so I joined them for the interview and small photo shoot.

When it came time to speak about the brand strategy and our results, I had the floor for a few minutes to articulate our process and share about our new branding results. I’d like to think that I shared a few insightful words, but what made it into the final piece?

I’m credited with saying “really cool.”

Probably did, too.