Jessica Helfand and William Drenttel put together a short film posted on the AIGA site (American Institute Graphic Arts) based on her thought provoking text on the presence and pervasiveness of Graphic Design in our world.

“…Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R. It is the bright green logo for the New York Jets and the monochromatic front page of the Wall Street Journal. It is hang-tags in clothing stores, postage stamps and food packaging, fascist propaganda posters and brainless junk mail…”

Graphic Design is deeply rooted in the past and the meaning we've assigned to images and symbols over many centuries. Understanding and reinterpreting those meanings is one aspect of graphic design that I find so fascinating.

POSTED BY Ben
FILE UNDER: Community, Ideas, News & Notable, Technology