Make My Logo Small and Gray
Thomas Brodahl featured a little press about Studiofluid over at Surfstation, regarding the Coop Italia Packaging project we recently completed.
His commentary is insightful into our process and final result:
“Nice little story. How often does your client let you make their logo gray and small?…Quite the change.”
How true. We were very fortunate to work with Coop, who gave us a lot of freedom with our proposals. They understand that making the logo bigger and brighter does not equate with stronger branding. It is not often that clients have this type of self-confidence, but those are the clients that we seek out, and find the most rewarding to work with. And the results speak for themselves.
You can check out the packaging project here.
2 Replies to “Make My Logo Small and Gray”
How often does your client let you make their logo gray and small? « Bread Butter ‘n’ Rock&Roll says:
[...] i link forniti sono arrivato sul sito di StudioFluid dove ho potuto leggere l’articolo Make my logo small & grey, un nome che mi ha subito richiamato un immaginario di collegamenti, di cose già viste e su cui si [...]
Josh says:
Did you present an option with a red version of their logo in place of the grey version, or just the grey version and see if they accepted the solution?