When launching a new product or service, there is a strong temptation to just jump in and arrive at branding decisions based on your assumptions.

And while that may be a quick and cheap way to get up and running, it might also be one of the most costly decisions you'll ever make—when you discover your assumptions were wrong and you need to retool your brand from the ground up (assuming your company is still around).

Right now Studiofluid is working with a Food and Beverage company looking to break into the saturated Snack Food category. We've been spending time in supermarkets performing design research and have put together a market analysis to help our client with the following:

1. Understand the Context and how Snacks are displayed
2. Study Market Leaders and Competing Brands
3. Discover Packaging Trends
4. Find Clichés and Points of Market Over-saturation
5. Identify Opportunities for Differentiation

Here are a few pages from the 24 page report, which breaks down the competitive landscape with qualitative and quantitative analysis, allowing our clients to make informed decisions:

Armed with the results, we are well underway with the packaging design that will help our client stand our and dominate their selected niche market. The results will be posted here with enthusiasm as soon as they're finalized.

Good design evokes an intended response from a specific audience, and as your partner, Studiofluid can help you see your company through the eyes of your customer. As part of the research that goes into a successful branding program, we evaluate the competitive landscape, the context where you want to be seen, and help identify opportunities to set you apart. When you're ready to make an informed decision about the future of your brand, we'll be here. Get in touch, and Studiofluid can help you too.

POSTED BY Ben
FILE UNDER: Business, Design, Ideas, News & Notable, Research, Studiofluid