Gourmet packaging redesign for Bologna-based Coop Italia supermarkets. With over 1,300 store locations in Italy, and a long-standing tradition of quality products, Coop was looking to update their outdated packaging which had been in use since the mid 1990s. The old packaging was designed by a global branding agency, but was sorely out of date and did not communicate the sophistication or high quality that Coop products are known for.

Coop asked Studiofluid to use the existing structural packaging to work within their budget, and develop the new logo for the line of premium food products. The design will be extended to additional products and is expected to debut in Italy in 2009.