We just finished up a job for Coop Italia and couldn't be more thrilled with the results. It was an honor to be selected to work on the project, since the original packaging design had been done in the mid 1990s by a multi-national heavywight agency.

Studiofluid worked within Coop's budget to differentiate the Fior Fiore line while retaining the existing package structure. The final result is a modern design that clearly communicates the high-end value while standing out from competitors while easily accommodating new products to the line.

POSTED BY Ben
FILE UNDER: News & Notable, Projects