When a music publishing company realized the demand for their printing services were quickly outgrowing the parent company, they called on Studiofluid to provide strategic consulting and design for the new direction. Studiofluid advised in the formation of a new company, performed and industry audit, and recommended the name 'Black Ribbon,' for the new business. Inspired by a whole note, the aesthetic of a ribbon and Celtic knots, Studiofluid handled all aspects of logo development, implementation guidelines, and stationery application.