Sony Vaio Computers wanted to more directly connect with the 18-35 year old female customers demographic, through a line of limited edition laptops. Each image was embedded into the cover by hand, using a dye sublimation process. Ben developed the name “Graphic Splash Edition” and presented several rounds of concepts, of which five went into production of 500 units each. Ultimately the products were so successful that they were featured on NBC's Today Show and quickly sold out. Notably, the computer hardware was one season behind in power and speed, essentially outdated by computing standards, but the units sold at a premium price point to fashion oriented customers.