Sony Electronics needed updated packaging for their S2 sports line, taking inspiration from the upcoming lightweight and minimal product line. The designer developed the concept for the packaging and graphics, created the digital models in 3D software, communicated with Japanese packaging engineers, and oversaw prototype production at a factory in Tokyo. Product planners typically see nothing more 2D illustration before approving production, so the ability to hold and evaluate the package was a great benefit. Although the U.S. client was extremely thrilled with the packaging, the project was eventually shelved because of difficulties with the electronics product itself. Project completed while at Sony Design Center.